The Big Apple Doughnut is exclusively sold at Krispy Kreme's flagship shop located in Times Square. Inspired by Coney Island's candied apples, it's beautifully decorated with a red mirror glaze, royal icing leaf, pretzel stem and red delicious kreme© filling. A doughnut this luxe deserved an equally high end package design, utilizing a branded dot pattern, custom logo lockup with a nod to Krispy Kreme's famous hot light and elevated with gold foil detailing.